Terms of Use

Last updated: September 22, 2026

1. The agreement

These Terms of Use are an agreement between you and Alba ("Alba", "we", "us"), a service based in Ontario, Canada, available at heyalba.app. By creating an account or using Alba, you accept these Terms and our Privacy Policy. If you accept on behalf of a business, you confirm you are allowed to bind that business, and "you" means the business.

2. The service

Alba connects to your WhatsApp Business number through Meta's official WhatsApp Business Platform. Depending on your plan it can rank conversations by priority (S to D), summarize them, transcribe voice messages, suggest and send replies, remind you of customers waiting for an answer, manage appointments, show statistics and send data to your own system. Features may evolve over time; we will not remove a core feature of a paid plan without telling you in advance.

3. Your account

• You must be at least 18 and use Alba for a business or professional activity.
• Give accurate information and keep your password and Google account secure. You are responsible for what happens under your account; tell us right away if you suspect unauthorized use.
• One account per business, unless we agree otherwise.

4. WhatsApp and your customers

• You must follow the WhatsApp Business Terms, the WhatsApp Business Messaging Policy and Meta's Commerce Policy. Meta may limit or block a number that breaks its rules, and that is outside our control.
• You must have your customers' permission to contact them on WhatsApp and a lawful reason to process their messages, and you must tell them how you use their information, including that you use an AI assisted tool.
• You must not use Alba to send spam, unsolicited bulk messages, or illegal, deceptive or harmful content.
• Where Alba replies automatically, you are responsible for configuring what it may answer. Alba should not claim to be a human; when a customer asks, it must be clear they are talking to an automated assistant.

5. Artificial intelligence

Priorities, summaries, transcripts and suggested replies are produced by AI and can be incomplete or wrong. Review important information before acting on it. Alba does not give legal, medical, financial or other professional advice, and you remain responsible for the messages sent to your customers from your number, including those you approve or allow Alba to send.

6. Plans, billing and cancellation

• Subscription. Plans are billed monthly in advance, in the currency you choose (Canadian dollars, US dollars or Brazilian reais), through Stripe. The subscription renews automatically every month until you cancel. Prices do not include taxes; where applicable, taxes are added at checkout.
• Access. Access is unlocked as soon as Stripe confirms your payment.
• Free trial. If you receive a free trial, nothing is charged during the trial. If you add a card, the first charge happens when the trial ends. If you do not add a card, the account is suspended when the trial ends.
• Failed payments. If a payment fails, Stripe will try again. If the account is still unpaid 3 days after the due date, access is suspended until payment is made.
• Cancellation. You can cancel anytime from your dashboard, with no fee. You keep access until the end of the period already paid. We do not refund partial months, except where the law requires it or as stated below.
• Integration check. If we confirm in writing that your system can connect to Alba and it then does not work, we refund your first month of the Integration plan.
• Price changes. We will give you at least 30 days' notice before a price change applies to your subscription. You can cancel before it takes effect.

7. Your data

You own your content, including your customers' messages and the information Alba produces for you. You give us permission to process it only to provide, secure and support the service, as described in our Privacy Policy. We do not sell it and we do not use it to train AI models. You can ask for an export or deletion at any time.

8. Acceptable use

You agree not to: break the law or anyone's rights; try to access other accounts or our systems without permission; reverse engineer, copy or resell Alba; overload the service or bypass its limits; or use Alba to build a competing product.

9. Our property

Alba, its software, design, name and logo belong to us. These Terms give you a limited, non exclusive, non transferable right to use Alba while your subscription is active. If you send us suggestions, we may use them freely.

10. Third party services

Alba depends on services we do not control, such as Meta (WhatsApp), Stripe, Google and our AI and hosting providers. Their terms also apply to your use of them, and we are not responsible for their outages, changes or decisions.

11. Availability and changes

We work to keep Alba available and secure, but we do not guarantee it will be uninterrupted or error free. We may perform maintenance and improve or change the service. If we ever discontinue Alba, we will give at least 30 days' notice and refund any prepaid period not used.

12. Suspension and termination

We may suspend or close an account that breaks these Terms, puts other users or Alba at risk, or is required to be closed by law or by Meta. When possible, we will warn you first and give you a chance to fix the problem. You can close your account anytime. After closing, we delete your data as described in the Privacy Policy.

13. Disclaimer and limitation of liability

Alba is provided "as is". To the extent permitted by law, we are not liable for indirect, incidental or consequential damages, lost profits, lost sales or lost data, and our total liability for any claim related to Alba is limited to the amount you paid us in the 3 months before the event that gave rise to the claim. Nothing in these Terms limits rights that cannot be limited under the law that applies to you.

14. Indemnity

You agree to cover reasonable losses and costs we incur because of claims from third parties, including your customers or Meta, arising from your content or from your breach of these Terms or of the law.

15. Governing law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. Any dispute will be resolved in the courts of Ontario, unless the law of your place of residence gives you the right to go to your local courts.

16. Changes to these Terms

We may update these Terms. If a change is significant, we will tell you by email or in the dashboard at least 15 days before it takes effect. If you do not agree, you can cancel before then.

17. Contact

Questions about these Terms: use our contact form. Alba, Ontario, Canada.